A manager with a laptop beside production equipment

What an assistant can read on your site now decides what it says.

Why it matters

Assistants read plain text, and much of a product site is stored as something else.

AI assistants now read manufacturer websites on behalf of architects and specifiers. The crawlers that feed them read plain HTML text, do not run JavaScript, and cannot fill out a form. A specification served as a download, a product guide behind a lead form, or a warranty that lives in an image returns nothing when an assistant is asked a direct question.

Read: Specifiers are asking AI first

Overlapping metal panels on a building facade

The audit

Every audit ends in a per-page scorecard and a prioritized fix list.

The audit tests each key page the way a crawler experiences it, then runs the questions a specifier would ask through the major assistants.

Access check

Robots rules, sitemap and crawler directives, reviewed for the AI crawlers that matter to a specification search.

Rendering test

Every key page fetched without JavaScript and scored on what survives.

Content extraction

Specifications and sustainability attributes checked for plain-text presence, structured data and readable alternatives to downloads.

Assistant test

Buyer-style questions run through the major AI assistants, with the answers recorded against the member's own pages.

A verification re-audit confirms the fixes landed.

Request an audit